Course curriculum

    1. Why Trust Matters Most

    2. How to use this Course

    1. Why Your Brand Story Matters

    2. Tool 1: Brand Story Framework

    3. Grade 3 Storytelling Method

    4. Tool 2: One-Liner Formula

    5. Tool 3: Story Adaptations

    6. Tool 4: Storage & Deployment

    7. Quick Win Action

    1. Why Testimonials Matter

    2. Step 1: Gathering Testimonials

    3. Step 2: Shaping for Marketing

    4. Step 3: Snippets

    5. Step 4: Permission & Peace of Mind

    6. A note on Formatting

    7. Step 5: Storage & Deployment

    8. Quick Win Action

    1. Why B-Roll is Your Secret Content Weapon

    2. B-Roll as Your Transformed Identity

    3. Step One: Ladder of Transformation

    4. Step Two: Match Visuals to Each Level

    5. Step Three: Create Simple Shot Ideas

    6. Step Four: Film both polished and casual versions

    7. Step Five: Storage & Deployment

    8. Quick Win Action

    1. Why You Need an Image Library

    2. Images Every Brand Needs

    3. DIY vs Professional Photography

    4. Storage & Deployment

    5. Quick Win Action

    1. Your Brand's Visual Identity

    2. Step One: Create Your Brand Style Sheet

    3. Step Two: Build Your Reusable Templates

    4. Step Three: Brand Your Everyday Touchpoints

    5. Step Four: Storage & Deployment

    6. Quick Win Action

    7. BONUS: Brand Identity Audit Checklist

About this course

  • $347.00
  • 37 lessons
  • 0 hours of video content

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