Course curriculum

    1. Welcome to The Method

    2. Terms & Phrases

    3. The Strategy

    4. What We'll Cover in The Method

    1. Brand Strategy Template (Brand Bible)

    2. Introduction & Examples

    3. Who Are Your Audiences?

    4. Demographics

    5. Psychographics

    6. Audience Schemas™

    7. Audience Schema™ Quiz

    8. Pain Points

    9. Ladder of Transformation™

    1. Introduction to The System

    2. Express Audience Strategy System

    3. Personal Brand Connection

    1. Introduction

    2. Your Approach

    3. Offering

    4. Features & Benefits

    5. Personality

    6. Values

    7. Mission & Vision Statement

    8. Brand Story

    9. Brand Archetype

    10. Brand Archetype Quiz

    11. Brand Aesthetic

    12. Brand Aesthetic Styles

    13. Graphic Design Styles

    1. Express Brand Strategy System

    1. Discover Your Content Persona

About this course

  • $1,737.00
  • 38 lessons
  • 3 hours of video content

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