Course curriculum

    1. Welcome to The Method

    2. Terms & Phrases

    3. The Strategy

    4. What We'll Cover in The Method

    1. Brand Strategy Template (Brand Bible)

    2. Introduction & Examples

    3. Who Are Your Audiences?

    4. Demographics

    5. Psychographics

    6. Schemas

    7. Audience Schema Quiz

    8. Pain Points

    9. Transformation

    10. Segmenting

    11. Chat GPT Prompts for Clarifying Audiences

    12. Audience Question List

    13. Example Strategy: Service Based

    14. Example Strategy: Coaching Strategy

    15. Example Strategy: Product Based

    1. Introduction

    2. Your Approach

    3. Offering

    4. Features & Benefits

    5. Personality

    6. Values

    7. Mission & Vision Statement

    8. Brand Essence

    9. Brand Story

    10. Brand Archetype

    11. Brand Archetype Quiz

    12. Brand Aesthetic

    13. Brand Aesthetic Styles

    14. Graphic Design Styles

    15. Chat GPT Prompts

    1. Discover Your Content Persona

    2. The Brand Bible Tempalte

    1. The Customer Journey Funnel (Intro)

    2. Top of Funnel Breakdown

    3. Middle of Funnel Breakdown

    4. Bottom of Funnel Breakdown

About this course

  • $1,737.00
  • 40 lessons
  • 2.5 hours of video content

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